When a journalist reaches out and asks to interview you, how do you prepare? The process leading up to it can be exciting yet nerve-wracking, even if it’s not your first interview.

Here are three tips to make sure the interview goes smoothly and that the news coverage represents you accurately. Positive news coverage can help draw attention to your organization and awareness to your issue. 

Follow these steps to make sure your responses are polished and that you make the best use of the journalist’s time.

Research the Journalist

It’s crucial to understand who the reporter is and what topics he or she covers before the interview. Read their recent stories to get a sense of their writing style and identify any issues they may ask about. Their bio can help you identify any commonalities you may share. For example, did they grow up in your hometown or do they share the same hobby? Tidbits like those can help break the ice and make you feel more comfortable in the interview.

For instance, if being interviewed by Rob Manning of Oregon Public Broadcasting, note his focus on education and regional business news.

Practice, Practice, Practice

Journalists often won’t send questions in advance, but that doesn’t mean you can’t practice before an interview. Write out five-10 likely questions and ask a colleague to help by playing the role of the interviewer. As you answer, weave your main message and talking points throughout. 

Although it can be intimidating, it’s also a good idea to record yourself via audio or video. Play the recording back and listen to where you stumbled or were unclear. Then practice those questions again. And if you record yourself on video, take note of your posture and keep your hand movements natural.

For example, this piece featuring the Robert Wood Johnson Foundation grantee St. Vincent de Paul of Lane County details a mattress recycling program that creates jobs and reduces waste. The quote below shows that the team was prepared for the interview; the spokesperson states key facts about the program and how it helps the community.

Ask the Journalist for Interview Details

Setting the stage will help you prepare and feel comfortable. Ask the journalist in advance if the interview will be recorded via audio or video, if a photographer will be present, and how long the interview will last. Knowing this information will make sure you’re ready and will also use the journalist’s time well.